Home Marketing & Understanding How Homebuyers Shop
Understanding how homebuyers find the home they purchase is paramount in getting a quick sale and at the highest possible price!
Currently an estimated 93% of homebuyers start their search online but here’s what sources they used in 2011.
· Internet: 88%
Tip: Be listed on the BIG three… REALTOR.com, TRULIA.com & ZILLOW.com
· Real estate agent: 87%
Tip: Agents most exclusively use their local MLS database, being there is critical to reaching qualified buyers!
· Yard sign: 55%
Tip: Being able to offer an 800 # recorded message option or mobile solution for a Virtual Tour.
· Open house: 45%
Tip: Helpful but safety should be a concern, do them with a partner.
· Newspaper ad: 30%
Tip: Might want to save your money.
· Home book or magazine: 19%
Tip: Might be better off throwing your money away.
Source: 2011 National Association of REALTORS® Profile of Home Buyers and Sellers